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The First Store – 1994

DG Lifestyle Store was established since 1994, we start the first store at Windsor House, a computer mall at Causeway Bay. We sell “Macintosh Computer” in small scale at the beginning and together with Mac computer accessories.

The First “Apple Center” – 2000

In 1999, we have been appointed as the first “Apple Center” in Asia Pacific. We have won the “Worldwide Best Apple Center” award in the year of 2000.

Hong Kong to Beijing – 2003

In 2003, we have opened our second shop at Oriental Plaza in Beijing, the first and largest Apple Center in China. Oriental Plaza located on Wangfujing near the National Palace Museum; this is one of the most high traffic shopping centers in the city.

International Finance Centre – 2004

In 2004, we made a big step toward our business. Expanding our business from a standard computer mall to the high-end shopping mall. Our 2,000 sq. ft. shop was opened in one of the largest shopping malls in Hong Kong – International Finance Centre. We have diversified our product range from Apple Computer to all types of fashion electronic accessories. The comprehensive personal service was introduced at the same time.

New Town Plaza – 2005

In 2005, we have opened our fifth outlet in the highest traffic shopping mall in the world, New Town Plaza at Shatin. We aim to provide stylish high-end electronic accessories to facilitate the New Territories area.

Time Square – 2006

In 2006, we keep expanding our outlet at the most famous shopping mall in Hong Kong, Times Square, to provide a convenient purchase point for customers. Besides, we started importing fashionable products and accessories apart from only Apple products. Our product range starts toward high-end with lifestyle element. In order to provide a clearer impression our customers, we have changed our retail name to “DG Lifestyle Store”.

Hong Kong to Singapore – 2007

In 2007, in line with our business development, we have opened our first store in Singapore – Vivocity, the 6th store in Hong Kong – Airport Terminal, Mega Box, Citywalk Shop. Our total outlet goes up to ten in three Asia region.

Hong Kong to Macau – 2008

In 2008, we opened the first Apple Premium Reseller in Macau. The Venetian – the largest multiplex building in Macau, consist of a casino, shopping center, convention center, and hotel. There are more than 300,000 visitors per day, we expecting to serve the local customers and part of the 18 million Mainland China travellers who often visit Macau.

The first DG Premium Store – 2011

During year 2010 to 2011, we have opened our first DG Premium Store in Pacific Place at Admiralty. In order to serve more customers, we have opened five more shop, which are located at the Hong Kong International Airport Terminal One, East Tsim Sha Tsui MTR station, Mikiki at San Po Kong, Olympian City 2 at West Kowloon and North Point.

The first Jewel DG Premium Store – 2012

In 2012, we have opened our second Premium Store at Tsim Sha Tsui – a district with the highest concentration of hotels in Hong Kong. We target to serve travellers from all over the world. Moreover, there are new services add-in to our business: engraving services, and custom-made leather case.

Lifestyle New York – 2013

In 2013, our new shop was opened under the brand Lifestyle New York, which located at Plaza Hollywood. Our new concept “Leather Workshop” was introduced in this shop, which provide custom-made leather product to our customers.

Towards the 20th anniversary – 2014

During these 19 years we have served over 1.2 million visitors per year. Our “Retail Chain” has developed from a single store to total 15 stores now, which widely spread in Hong Kong, Macau, and Singapore.

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